Appreciating 75,000 We The Fest Audience, ISMAYA Presents We The Fest After Treats

04 August 2023
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One of the biggest music festivals in Indonesia, We The Fest 2023 (#WTF23), has successfully taken place from July 21st to 23rd, 2023, at GBK Sports Complex, Senayan, Jakarta. Partnering with international musicians and bands such as Daniel Caesar, The Strokes, Ty Dolla $ign, and The Kid Laroi, Ismaya Live, the promoter of #WTF23, invited 75,000 fans to sing along with their idols. In addition to the international acts, renowned Indonesian musicians like Yura Yunita, Kahitna, Raisa, and Barasuara proved their worth alongside the international performers. As a token of appreciation to the loyal #WTF23 audience until the end, ISMAYA presented We The Fest After Treats until August 31st, 2023.

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As narrated by Ismaya Live's Brand Consultant, Sarah Deshita, through her Instagram account @sarahdeshita, the final day of #WTF23 was marked by discussions surrounding the cancellation of The 1975's performance as one of the headliners on the official social media account @we.the.fest. However, thanks to creativity and hard work, the Ismaya Live team managed to secure Sheila on 7 at the last moment to fill the void. The announcement of Sheila on 7 as one of the performers on the final day became a turning point in the overall success of the #WTF23 event. It also garnered appreciation for the promoter's quick action in finding a replacement and generated tremendous enthusiasm among attendees to be present at the festival. In the end, #WTF23 concluded on a sweet note, thanks to the spectacular and nostalgic performances by Sheila on 7 and the other lineup of artists.

The We The Fest After Treats is a manifestation of ISMAYA's commitment to continue bringing happiness to consumers through various means, blending lifestyle, music, and culinary experiences.

"We believe that the synergy between music and food can create memorable moments for everyone. Therefore, for those who have just enjoyed the excitement of #WTF23 music performances, we offer We The Fest After Treats to provide them with the best culinary experience at ISMAYA outlets. Through We The Fest After Treats, we want to show our appreciation for the spirit and support of those who attended #WTF23 and underscore our consistency in creating extraordinary and impactful experiences every time we engage with our consumers," said Renny Rengganis, General Manager Publicity of ISMAYA Group.

We The Fest After Treats offers various promotions and menus available at ISMAYA outlets. Pizza e Birra, Kitchenette, The People's Cafe, Djournal Coffee, FLOR, Sushi Groove, and Tokyo Belly provide promotions for free food or drinks with terms and conditions valid until August 13th, 2023. Meanwhile, Mr. Fox, SKYE, Osteria Gia, SEMAJA, A/A Bar, A/O Space, Social Garden, and Social House offer limited edition We The Fest 2023 cocktails and complimentary We The Fest 2023 mocktails from August 1st to August 31st, 2023. The requirements are simple: visitors only need to show their #WTF23 wristband or share their excitement while enjoying the event moments through photos or videos to claim the promotions at the 15 ISMAYA outlets.

"Through the synergy among its business lines, ISMAYA will continue to innovate in creating original and innovative lifestyle concepts. We are aware that lifestyle, music, and culinary experiences have become part of everyone's daily life. Therefore, we hope to continue these innovations to meet their demands and needs," concluded Renny.

For more information about We The Fest After Treats, you can visit ISMAYA's official Instagram account @ismaya. For more inside scoop of Sarah Deshita's story of We The Fest, go to @ismylifeatismaya on Instagram and Life At Ismaya on Youtube.