Amidst the Covid-19 pandemic, there was a massive shift in the consumption behavior for F&B products globally; with dining-in restrictions implemented to curb the spike of Covid-19 cases, customers opted for F&B delivery services that created massive opportunities for F&B businesses focusing solely on this.
“Since 15 years ago, Ismaya has been concepting many long-lasting brands. Hence, we are confident with the combination of our expertise: Branding, R&D, Central Kitchen & Operations, Legit Group can create consistent, high-quality food. But also at affordable prices, so that customers can make it part of their daily habits,” said CEO of Legit Group & Ismaya Group, Bram Hendrata.
The Many Brands of Legit Group
Legit Group has established itself as a major player in the cloud kitchen industry with four brands cooking across 30+ locations in Jabodetabek. The brands:
1. Sei'Tan
Preserving the authenticity of East Nusa Tenggara, Sei'Tan brings the juiciest beef, and chicken smoked the natural Sei way. Utilizing real rambutan wood to smoke, traditional 3-day marination, and the perfect blend of premium herbs and spices, they give you the ultimate Sei experience.
2. Pastaria
Pastaria serves simple yet authentic and downright delicious pasta. Inspired by the Italian lifestyle, every dish is made through an original cooking process without forgetting its rustic roots and adding its twist to make it uniquely legit.
3. Sek Fan
In Cantonese, "Sek Fan" means "To Eat," or by its literal translation, it means "Eat Rice." By combining fundamentals from the cornerstones of Chinese cooking, a pinch of culinary skills, and a zest for modern twists- we stir-fry all that together to let people "Sek-Fan!" every day.
4. Ryujin
Ryujin specializes in the classic Japanese Gyudon bowl fused with unique and robust flavors. They serve the most tender US beef on top of moist and slightly sweet Japanese rice that will give you an explosion of flavors.
The people behind our multi-brand cloud kitchen
“At Legit Group, we understand that quality food does not come from just the ingredients and recipes, but also the individuals who create and operate it. This is why we are not just focused on delivering delicious meals to our customers, but we are also dedicated to building a team of quality, creative, and dedicated individuals. With its focus on innovation, quality, and customer satisfaction, Legit Group is sure to make a big impact in the cloud kitchen industry and to continue to grow and evolve in the years to come.” Bram Hendrata, CEO of Legit & ISMAYA Group, added.
Do you want to be part of the Legit Group or ISMAYA GROUP team? Check out all the available opportunities on our LinkedIn job pages.
For more information, follow our Instagram @lifeatlegit!
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